3 weeks to innovate: challenge accepted

To seduce the demanding target that are millennials, Maggi asked Logic Design to elaborate a new product especially created for them. With consumers, experts and designers, we developed an innovative…

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September, Back to work

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Vegetalization, mere trend or real eye-opener?

That the world is increasingly turning away from meat (and its derivative products) is obvious. According to the study "Vegetables in the Diet of the French" (2017 Ifop / Lesieur),…

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brand assets
The logo is dead! Long live Brand Assets!

In a global economy in turmoil from digitalization and the death of mass consumption, the rules of the branding have been completely upended. The logo is no longer the single…

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Logic Design turned 30!

An unforgettable evening at La Bellevilloise June 28, 2018 Last Thursday, we were 350 to celebrate Logic Design's 30th anniversary at La Bellevilloise! A huge THANKS to all our collaborators,…

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Marc-Etienne, international brand coordinatior

Estem asseguts a la terrassa, a l’agència, a l’ombra per no desfer-nos sota el sufocant sol de juliol. L’estiu ja és aquí i comença a fer olor de vacances, així…

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The Food Revolution, A New Moral Order?

The subject of food has been firmly at the heart of the media's agenda for the past several years, and it's accused both of being the source of all evils…

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Food Revolution #Granny

March is the month of the Food Revolution at Logic Design! Trend n°4 #Granny   Back to the good ol’ days The digital era offers us 1 001 possibilities. But,…

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Food Revolution #Monomania

March is the month of the Food Revolution at Logic Design! Trend n°3 #Monomania   1 product = 1 001 recipes The monomania was born from two trends: the food…

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Food Revolution #Mix’n’match

March is the month of the Food Revolution at Logic Design! Trend n°2 #Mix'n'match   Directly inspired by fashion and design, the mix n’ match trend offers a real culinary…

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Food Revolution #Kidult

March is the month of the Food Revolution at Logic Design! Trend n°1 #Kidult   Looking for reassurance Confronted to the difficulties of daily life, the consumer is looking for…

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Philippe, graphic designer

Logic Design is first and foremost a team. Each month, we will introduce a new member of the #LogicTeam for you to meet the people behind the scene… The snow…

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